Determining the Effect of Banking Service Quality on Customer Loyalty Using Customer Satisfaction as a Mediating Variable: An Applied Study on the Jordanian Commercial Banking Sector

Banks operate in an environment characterized by competition between banking service providers and the continuous development of financial technology. On this basis, quality services determines success banks. This study aims to test customer satisfaction as a mediating variable relationship loyalty using convenience sample method. Using SmartPLS software, data analysis hypothesis results show that all its dimensions positively affects loyalty. Moreover, mediates such relationship. Accordingly, Jordanian commercial sector should focus on tangibility dimension influence promote